CAPABILITIES
Paid Search
Driving better performance today in search marketing requires leveraging real-time attribution behavior across all channels.
For performance marketers, driving growth often focuses on Paid Search. But as consumer behavior both in B2C and B2B constantly evolves, driving better performance today in search marketing requires leveraging real-time attribution behavior across all channels to meet and exceed client expectations.
Our expert team utilizes our advanced and patented technology to optimize your paid search efforts to drive higher performance and results
Paid Social
Critical to most brands is understanding how their customers navigate across multiple social media platforms every day.
Critical to most brands is understanding how their customers navigate across multiple social media platforms every day, whether scrolling through feeds or swiping through stories. Social media is a personal experience for your audience and understanding how to best interact with that audience in their most relevant social media environment is essential.
As your customer navigates across social channels, your company’s message must find a way to stand out from the thousands of pieces of content a viewer is consuming daily. Paid Social advertising is often key to driving outsized growth and success in both on a prospecting and retargeting basis.
Programmatic & Display
Programmatic & Display advertising allows you to generate an even higher cross-channel campaign performance.
Programmatic & Display advertising allows you to generate an even higher cross-channel campaign performance designed around your targeted and segmented audiences while also getting in front of them at exactly the right time.
Our display methodologies are rooted in our patented technology, a better understanding of your audience and messaging, access to premiere inventory, and the data that influences consumer behavior programmatically for producing better awareness through conversion.
With real-time targeting, serving, and management of ads from mobile to video to banners, we are able to leverage better data delivering higher results from one screen to another.
Advanced TV
Our OTT strategies and capabilities help you make better sense of today’s complex ecosystem of advertisers
The way people watch TV is changing and we will help you change with it. In the ever-evolving landscape of television advertising, consumers are continuing to move from cable and satellite to Advanced TV capabilities that can be delivered through Connected TV and OTT platforms.
Our OTT strategies and capabilities help you make better sense of today’s complex ecosystem of advertisers, data partners, and inventory channels while offering you the scale you need to acquire new customers and reach your unique business objectives.
Advanced TV also gives marketers the ability to test OTT against other forms of traditional TV advertising to more targeted audiences.
Data, Analytics & Insights
Core to our unique success is our patented technology and attribution system.
Core to our unique success is our patented technology and attribution system. We leverage this technology to analyze real-time data and longer-tail trends so optimizations can be made based upon better cross-channel insights as quickly as customers pivot in their consumption of media and content.
Our attribution system allows for the most effective optimization of these campaigns with systems that see and react to actual performance metrics across channels. This allows us to recognize the actual consumer journey from ad to conversion. We then share this information with our clients by providing access to real-time results gathered by our technology through customizable dashboards.
Remaining GDPR compliant, our technology creates a footprint and allows us to assign a unique ID system that can be tied back to geography, network, devices, screens, and keywords for the most effective campaign optimization possible. This technology further enables our expert team to apply human intelligence to campaign design that relies on actual attribution reflecting the rapidly changing nature of consumers instead of just modeled data.
SEO - Search Engine Optimization
A constantly evolving practice, far beyond simply the algorithm of search engines.
We approach SEO with strategies that go deeper than keyword audits and tactics that focus only on clicks and traffic. Through deep technical analysis and market research, our experts bring your website to the top of search engine results pages (SERPs) and ultimately drive more conversions. We help provide a better understanding of where there are opportunities to generate visibility, a key factor for success of any SEO campaign, as well as a better understanding of searchers’ needs and intent.
While continually optimizing content, infrastructure, smart backlink strategies, and the accessibility of your website, your brand can remain focused on your customers while staying at the top of search engine results driven by the algorithms.
Our patented attribution technology further enables us to see how organic content interacts with paid advertising across all channels to give a better view of how your content exists within the customer journey.
Our highly trained SEO analysts can design a holistic custom plan with strategies, goals, objectives, and metrics focused on exceeding the expectations of your user experience, and thus converting them to customers.